Echoworx and Avema partner to support encryption on mobile devices

Echoworx and Avema partner to support encryption on mobile devices

Atlanta, GA, October 13, 2011 –Echoworx, a leading provider of credential management and managed encryption services for complete email and data protection is pleased to announce a new reseller partnership with Avema Corporation, a global provider of telecom and wireless cost optimization services. Under the terms of the agreement, Avema will be adding Echoworx’ recently launched mobilEncrypt Endpoint solutions for mobile to its mobile device management (MDM) offerings.

According to Michael Ginsberg, Chief Executive Officer for Echoworx, “Mobile security has become a major focus as organizations try to secure the explosive growth of corporate information being accessed by mobile device users. To that end, email encryption and credential management for mobile have presented significant challenges for IT managers. mobilEncrypt ENDPOINT is the only solution that works natively with devices to deliver easy-to-use encryption and credential management capabilities. As a leader in providing MDM solution sets, Avema is the ideal partner for Echoworx as they are experts in creating offerings that close the mobile security ‘loopholes’ plaguing IT managers today.”

Roger Yang, Chief Executive Officer for Avema Corporation sees the Echoworx platform as a significant value-add for its customers. “The classic problem for customers is the segmentation in mobile device usage, which makes it difficult to come up with a single MDM system that fits all user needs. Our role is to create MDM solutions that meet their business security needs through the integration of best of breed technology. That’s exactly where Echoworx makes perfect sense, because its encryption application can be downloaded and activated without having to retrofit devices or go through complex setups; and organizations can easily restrict corporate access to authorized users only. It’s good to know that with Echoworx, we are partnering with a future-thinking company.”

With mobilEncrypt ENDPOINT, iPhone, iPad and BlackBerry users can compose, send, download and receive secure, encrypted messages through their existing business email account. No additional components are required, since the application creates a native email experience. IT managers for their part can centrally manage the infrastructure “over-the-air” and assign user credentials, as well as revoke or suspend them if a device gets lost or stolen. The solution is backed by a comprehensive public key infrastructure (PKI) credential management platform and globally recognized Certificate Authority. An Android version is scheduled for release this fall.

Mobile Marketing Association Helps Marketers Leverage Location Base Marketing on Mobile Devices

New York, NY, 13 October, 2011 – Today, the Mobile Marketing Association (MMA), the leading global trade association for the mobile channel, has taken the lead on Location Based Services (LBS) with the publication of a highly anticipated whitepaper, “Mobile Location Based Services Marketing”. For many marketers, Mobile Location Based Marketing promises an unprecedented, new way to connect with customers, delivering highly relevant, targeted messages at the time and place when a consumer is most likely to act on them. A capability that only mobile delivers.

“A maturation of technology, combined with innovation in marketing techniques, mean that LBS marketing is poised to take off,” said MMA North America Managing Director Michael Becker. “With today’s publication, the MMA is leading the industry forward, defining and exploring the potentially limitless possibilities LBS marketing opens up for all doing business in the mobile channel.”

The “Mobile Location Based Services Marketing” whitepaper shines a light on current examples of Location Based Marketing’s use in the marketplace, and identifies likely future-use cases. It is intended to inspire the reader to consider how location technology may be applied most effectively in their real-world marketing scenarios. It is the first step toward the development of best practices, and the long-term goal of the creation of industry standards.

The whitepaper also sets forth potential Location Based Marketing opportunities and products, such as search, location-triggered services, Click to X routing, check-in based contests and games. The paper explores appropriate measures to ensure a positive end-user experience through consumer preference and privacy considerations, such as notification, security, data retention, opt-in, opt-out, and relevance.

Cinterion Launches the World’s Thinnest HSPA+ Module for Machine-to-Machine Applications

Cinterion, a Machine-to-Machine (M2M) industry leader for more than 15 years and a Gemalto company (Euronext NL 0000400653 GTO), today launched the world’s thinnest HSPA+ M2M module. This fully ruggedized, high-bandwidth module features flexible Surface Mounting Technology and enables secure, high-speed voice and data communications on global 2G and 3G cellular networks. It also provides a reliable bridge to forthcoming 4G LTE networks. At just 2 mm in height, PHS8 is ideal for the most space-constrained M2M solutions such as increasingly compact industrial PDAs, global tracking and tracing devices, discreet security systems, mHealth solutions and more.

“Our new PHS8 module enables advanced communications for today’s networks and readiness for tomorrow’s technology,” said Norbert Muhrer, CEO, Cinterion. “Providing a compatible footprint as a bridge to the future while protecting M2M solution longevity is key to implementation success. For our customers, this implies optimizing their technology investments for many years to come.”

With integrated GPS and flexible surface mounting PHS8 simplifies integration and streamlines efficient mass manufacturing to deliver lower total cost of ownership for M2M customers. The module’s unique thermal design extends the temperature range from -40°C to +85°C for reliable communications in even the most extreme conditions. Integrated voice coding algorithms enable superior voice quality and hands-free capabilities essential for industrial PDAs and mobile communications even while in transit or at work in the field.

Mobeam Delivers Redemption on Smartphones

Mobeam Delivers Redemption on Smartphones

CUPERTINO, Calif. and SAN DIEGO from CTIA Enterprise & Apps – October 12, 2011 – Mobeam® (www.mobeam.com) today announced its light based communications (LBC) technology is now available to mobile handset manufacturers for easy integration on new smartphone devices. Mobeam’s patented LBC technology removes the technical barrier that limits smartphone applications for mobile coupons, gift cards and tickets. By leveraging the light emitting sources that smartphones already use for other purposes – message waiting and battery charging indicators, proximity sensors, camera flashes, among others – mobeam technology can beam a barcode that works virtually anywhere.

“Because no phones today can reliably display a scanable barcode that existing retail point of sale technology can ‘see,’ a major gap in mobile commerce has emerged,” said Brian Kang, director of investment for of Samsung Ventures. “To fix this problem, the mobile commerce ecosystem has two choices: either retailers can replace their point of sale infrastructure with new scanners that can read existing smartphones, or smartphone OEMs can find a way to make their devices work with the widespread existing technology in use the world over. With an inexpensive firmware solution that won’t change the physical designs of phones, mobeam is delivering the fastest path to universally available digital commerce.”

Mobeam technology converts barcodes, just like the ones used on every item sold in retail stores as well as the more than 300 billion coupons distributed every year, into a beam of light that can be read by every one of the estimated 165 million red laser barcode scanners already found at point of sale in stores all around the world. With it, traditional barcode information is “mobeamed” to the laser scanner directly from a mobile phone, with no new equipment required whatsoever by the retailer and no new design elements required by the handset manufacturer. With mobeam enabled smartphones, mobile coupons can at last become a reality, with easy coupon redemption at virtually every POS.

For handset manufacturers, embedding mobeam is simple and quick. Mobeam APIs are added to the firmware, allowing mobeam technology to utilize the LED light sources already planned for the device. These embedded APIs also allow application developers to create apps that leverage mobeam. Because mobeam requires no changes to handset component technology, it adds no incremental cost to the manufacturing of the handset. Mobeam works with any LEDs used in phones, including infrared LEDs often used with proximity sensors.

-This advancement promises to transform the traditional coupon redemption, gift card, loyalty and ticket services that have yet to fully break into mobile, and as a result have been consigned to antiquated paper based formats. Just as smartphone use is transforming banking and payments, mobile and digital formats will bring important new innovations to these services impacting every link in the value chain including consumers, CPG manufacturers, retailers, handset makers and mobile operators.

CellTrust® Announces SecureSMS 3.0 with Secure Mobile Transactions

SCOTTSDALE, ARIZONA -- October 10, 2011 - CellTrust Corporation, the recognized worldwide leader in secure mobile messaging and communication (www.celltrust.com), announced today the launch of SecureSMS 3.0 with Secure Mobile Transactions, for secure mobile communications and a variety of transactions including mobile banking, commerce, and healthcare.

CellTrust SecureSMS 3.0 provides mobile operators and enterprise customers with the infrastructure and software needed to process secure mobile transactions, without the need to purchase and maintain their own hardware or develop additional software for every handset. The Secure Mobile Transactions Server infrastructure and software is available as a hosted solution or as an enterprise solution where the transaction server and all of its data are located inside the customer's data center.

SecureSMS 3.0 provides a new menu-driven interface with pop-up navigation using the phone's primary scroll button for fast operation. SecureSMS 3.0 also supports all versions of Blackberry 4.5 and up, Android client versions 2.1 and up and Java (J2ME) for traditional flip phones. iPhone and Windows 7 support are coming soon. AES 128 bit and 256 bit encryption ensure your messages are safe while enhanced security is provided through SecureID registration and device whitelisting.