Florida-based Krush Communications, known for its innovative Homies phone cards for the Hispanic market, has selected the DIGITALK Multiservice Platform to support all prepaid services and operations.
Krush has grown its prepaid business over ten years on a hosted solution very successfully, but had identified the need to take greater control of services through complete platform ownership. The DIGITALK solution was chosen for the specific ability to manage margins much more effectively using the advanced rating capabilities of the SBC VoIP Peering platform.
Krush also gains from the ability to roll out new services rapidly with emerging market opportunities, and already plans to deploy DIGITALK’s Broadband Telephony application to offer prepaid residential VoIP to enhance service value and reduce customer churn.
Brian Rudolph from Krush explains “We have had a very stable relationship with our suppliers and customers over the four years with the Homies brand - Managing the transition to our own platform is a big deal, clearly, but we are constantly reassured by DIGITALK’s expertise, training and support.”
Justin Norris, CEO of DIGITALK added “We’ve been developing prepaid solutions for 15 years, and have built a great deal of trust from our customers where the DIGITALK platform is the foundation of their business. We wouldn’t be in business ourselves if we didn’t manage both the technology to push services and markets forward, but also provide the levels of support our customers need to make these transitions.”
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