SAN MATEO, California, September 28, 2011—InMobi, the world’s largest independent mobile ad network, today announces the combined results of its monthly InMobiMobile Insights network ad data research and a custom iPhone-focused study, iPhone 5 and the Mobile Market. The InMobi announcement acts as a forecast to the scope and effect of the confirmed October 4th Apple iPhone announcement in North America. InMobi anticipates the North American mobile ad market to experience a significant increase in mobile media consumption based on the iPhone 5 consumer data findings.
Apple iPhone 5 potentially the most successful smartphone launch to date. The recent InMobi consumer smartphone survey uncovers that 41% of current mobile users in the U.S., Mexico, and Canada plan to buy an iPhone 5—potentially making it the most successful launch from the consumer electronics giant to date. The study further finds that over 50% of those users will make the purchase within the first six months of the iPhone 5 launch, which could take Apple significantly ahead of its June 2011 market position, and increase its mobile platform market share from 27% in June (comScore Inc., August 2011) to 41%.
However, if Apple only unveils a product update—akin to the 3GS version of the iPhone that Apple released in 2009—interest in the new smartphone will be significantly lower, with fewer than 15% of consumers likely to actively pursue the new handset.
The study finds that consumers are most hopeful for improved battery life; increased processing speed; higher-quality screen resolution; and stronger phone service in the rumored Apple smartphone.
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