Mountain View, CA (PRWEB) September 16, 2011
Today Tethras, a leading mobile app localization platform, announces the launch of its offering in the U.S. and the opening of an office in Mountain View, Calif. App developers looking to sign up for Tethras' localization service can visit www.tethras.com.
The Irish company provides a simple and affordable platform directly connecting developers to a multi-region community of seasoned language translators. By developing a suite of cloud-based tools and API's, Tethras eliminates the need for project managers and excessive developer preparatory work. This enables developers to spend more time creating new apps, and less time maintaining and updating them for multiple markets.
The online service provides mobile app developers with a powerful way to translate apps into over forty languages. By using Tethras, mobile developers gain access to global markets and new streams of revenue without ever having to leave their desks, give up their source code, or download a single piece of software.
According to Gartner, global mobile app market revenue is predicted to exceed $58 billion USD by 2014. As smartphones gain popularity worldwide, the majority of app downloads is already occurring outside of a developer's local market. According to data made public by Apple, an average of 8 out of the top 10 grossing apps in China, South Korea and France are localized. Therefore, the need for seamless app translation is critical to maximizing revenue and reach.
"Previously, app translation was a fragmented and frustrating undertaking that often resulted in a lengthy go-to-market timeline. Tethras aims to simplify app localization with high quality translation by real human translators and an easily scalable experience," said Tethras co-founder Brendan Clavin, the first internationalization uber tech lead at Google.
As the world's first Localization as a Service (LaaS) platform, Tethras enables translators and developers to preview what a translation will look like within the app itself. This results in a more accurate translation of the app interface. And because Tethras is a cloud-based service, updating and managing translations is a pain-free process, seamlessly integrating with the app development workflow. As a result, developers and translators can work together more freely and efficiently.
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